Applicability of This Policy
to the Ultimate Rivals Website
“us”, “our” or “Bit Fry”) with respect to information we collect from and about
users (“you”, “your” or “users”) of our Ultimate Rivals website located at www.ultimaterivals.com (“Website”).
and specifically does not apply to information collected (1) by Bit Fry through
other channels, such as our other websites (including www.bitfry.com), offline,
or through our games available on gaming platforms and subscription services,
or (2) by third parties whose forms or other collection mechanisms may be
embedded in or linked to or accessible from the Website. For information about
Bit Fry’s privacy practices applicable to our games or other websites, please
consult our other published privacy policies applicable to those games or
using the Website, you acknowledge that you have read and understand the terms
Policy may be revised periodically, and any such revisions will be reflected by
the effective date above. Please revisit
this page to stay aware of any changes. If we make material changes to this
providing alerts within the Website.
Collection and Use of Personal
As used in this Privacy
Policy, “personal information” means any information that relates to an
identified or identifiable living person. The following types of personal information may be collected from or
about users of our Website:
Information You Provide
-Contact Information: If
you request information about our products and services, or from or about our Licensors
(defined below), or in connection with customer support, you may provide personal
information in connection with such request or contact, such as your name and email
address and any messages you send us (“Contact Information”), which we collect so
that we can reply to or otherwise fulfill your request.
-User-Generated Content: Where
Bit Fry provides the functionality, you may also provide information to be
published or displayed (“posted”) on public areas of the Website, or
transmitted to other users of the Website or third parties (collectively,
“User-Generated Content” or “UGC”). Your
UGC is posted and transmitted to others at your own risk.
-Web Server Data: When
you interact with the Website, servers automatically record usage information
that your browser or device sends such as IP address, browser type, internet
service provider, referring/exit pages, operating system, date/time stamps, and
related data (“Web Server Data”). This information may be stored in log files, and helps us analyze how our users interact with and
use the Website, compile reports on the Website’s activity, and provide
maintenance and other services related to the Website’s activity and usage.
-Google Analytics Data: The
Website also relies on the web analytics service Google Analytics, which uses
cookies and other tracking technologies. Cookies are bits of text that are
placed on your computer’s hard drive when you visit certain websites. Cookies
may identify, for example, whether you have visited the Website before, or if
you are a new visitor. Cookies may enhance your online experience by saving
your preferences while you are visiting a particular site. The information
collected by Google Analytics helps us analyze how our users interact with and
use the Website, compile reports on the Website’s activity, and provide
maintenance and other services related to the Website’s activity and usage. The information collected and generated via
Google Analytics will be transmitted to and stored by Google and will be
To learn more about Google’s partner services and to learn how to opt out of
analytics tracking by Google, click here.
regarding usage of the Website that we receive from Google Analytics, together
with Web Server Data that we collect directly from users, is referred to in
which does not constitute personal information.) We use Usage Data to present, personalize,
improve and maintain our Website.
may anonymize your Contact Information and/or Usage Information (so that it can
no longer be associated with you) for research or statistical purposes.
Sharing of Personal Information
with Third Parties.
may share the above-identified types of personal information with third parties
Information: with our Service Providers and with our
with our Service Providers and with our Licensors; and
information may be viewable by other users of the Website, to the extent we
make such functionality available. We cannot control the actions of other users
of the Website with regard to their use of your UGC. Therefore, we cannot and
do not guarantee that your UGC will not be used or viewed by unauthorized
addition, we may share personal information: (i) with our affiliates or any
successor to all or part of our business; (ii) in order to comply with a subpoena,
court order, or applicable law; and (iii) in order to protect the rights,
property, or personal safety of users, us, or the public.
used above: “Licensors” means the professional sports leagues and players’
associations, celebrities, and other content providers with whom we partner in
order to offer certain content included in our games and on our websites; and “Service
Providers” means third parties who perform services (such as data storage and
data analytics) on our behalf.
Security of Personal Information.
take reasonable measures designed to protect personal information from
unauthorized access and against unlawful processing, accidental loss,
destruction, and damage.
Choices and Rights.
and Requests: You can contact us at any time using the
request we do any of the following: (i)
erase or delete all or some of your personal information; (ii) change, update,
or correct your personal information; (iii) restrict how we use all or some of
your personal information; (iv) access your personal information and, where
applicable and feasible, request to receive that personal information in a
commonly used electronic format (or ask for this information to be provided in
that format to a third party); or (v) disclose what personal information we
collect, use, disclose, or sell. We will
consider and respond to any such requests promptly, and otherwise in accordance
with applicable laws. Although we use
good faith efforts to respond to your request, we may not be able to provide
and/or correct the requested user information in all situations. For example, we may not be able to provide the
personal information requested if it imposes an undue burden or expense,
requires us to release confidential commercial information, requires the
disclosure of personal information relating to another person, or requires
authentication of the request that is not feasible.
Nevada and European residents should also review the additional information
applicable to them in the sections that follow.
for California Residents: If
you are a resident of California, this section applies to you and supplements
California Consumer Privacy Act (“CCPA”) generally gives California residents
the rights to: (i) request that we disclose certain information to you about
our collection, disclosure and sale of your personal information
(“know/access”); (ii) request that we delete your personal information
(“delete”); (iii) opt-out of the sale of your personal information (“opt-out of
sale”); and (iv) not receive discriminatory treatment by a business for the
exercise of your consumer privacy rights conferred by California law.
collect and use personal information as described above under “Collection and
Use of Personal Information.” We
disclose Contact Information and Usage Data to the third parties listed above
under “Sharing of User Information with Third Parties” section, and there may
be instances where such disclosures constitute “sale” of “personal information”
within the meaning of the CCPA. We do
not knowingly sell the personal information of children under the age of 16
without their (or, if under 13, their parent’s or guardian’s) affirmative
may, by visiting our Consumer Privacy Request Form located here,
or sending an email to email@example.com,
submit a request to know/access, delete or opt-out of sale. Should you submit such a request, we may ask
you for additional information in order to verify your identify before responding to such requests, but we will use such additional
information only for purposes of such verification. We endeavor to respond to your request as
soon as we can. If we are not able to respond to your request within 45 days,
we will let you know that we may require additional time (up to 90 total days).
You may also use an authorized agent to exercise your rights on
your behalf. If you wish to use an authorized agent, we require that your
authorized agent provides written proof to us that they are authorized to act
on your behalf, and we may also require your authorized agent to verify their
for Nevada Residents: If you are a Nevada resident, this section applies to you and supplements
are a resident of Nevada, you have the right to opt-out of the sale of certain
personal information to third parties who intend to license or sell that
personal information. We collect and use
personal information as described above under “Collection and Use of Personal
Information.” We disclose Contact
Information and Usage Data to the third parties listed above under “Sharing of
User Information with Third Parties” section, and there may be instances where
our disclosure of certain contact information to our Licensors constitutes a
“sale” of covered information under applicable Nevada law. You may, by visiting our Consumer Privacy
Request Form located here,
or sending an email to firstname.lastname@example.org,
submit a request to opt-out of sale
for European Economic Area Residents: If you are a European
Economic Area (EEA) resident, this
While our focus is generally on the United
States, insofar as we may from time to time process personal data of
individuals in the European Union, Iceland, Liechtenstein, Norway, or the
United Kingdom, which processing may be subject to the European Union’s General
Data Protection Regulation (“GDPR”), please note the following:
-Bit Fry is headquartered in Portsmouth, New Hampshire,
in the United States.
-We will only process your personal data to the
extent applicable law allows us to do so
-The United States has not sought nor received a
finding of “adequacy” from the European Union under Article 45 of the GDPR. We
rely on derogations for specific situations as set forth in Article 49 of the
GDPR. In particular, we collect and transfer to the U.S. personal information
only: with your consent; to perform a
contract with you; or to fulfill a compelling legitimate interest in a manner that
does not outweigh your rights and freedoms.
-If you have any complaints regarding our
privacy practices or how we handle any requests you make in accordance with the
“Rights and Requests” section above (which requests you may have a legal right
to make and we may have a legal obligation to honor, as dictated by applicable
law), you may also lodge a complaint with your national data protection
authority (contact information available here).
Bit Fry does not knowingly collect personal information from
children under the age of 13 (or 16 in Europe). If we learn that we have collected personal information from children
under the age of 13 (or older, if applicable law provides for different
protections), then unless we obtain parental consent to use or maintain that
information, we will delete it.
comments, concerns, questions, or specific requests relating to this Privacy
Policy should be directed to Bit Fry Game Studios, Inc. at email@example.com.